For years, the Halal food industry has been a lucrative yet challenging market for global food brands. With an estimated two billion Muslim consumers worldwide, demand for Halal-certified products is at an all-time high. Recognizing this potential, South Korea’s SPC Group is making a strategic move with its newly launched bakery production center in Johor, Malaysia.
The facility, a USD 56 million investment, is more than just a manufacturing hub—it’s a calculated entry point into the growing Halal food economy. Producing 300,000 bakery items daily, the plant is set to serve not only Southeast Asia but also the Middle East, with plans to expand further into North America and Europe.
SPC Group’s decision to double its initial investment in the plant signals a strong commitment to long-term growth in the Halal sector. The company has been steadily increasing its international presence, operating in multiple countries across Asia and now eyeing new markets in Saudi Arabia and the UAE.
Johor’s Chief Minister welcomed the initiative, highlighting its role in strengthening Malaysia’s position as a leader in the global Halal industry. As SPC Group accelerates its international expansion with production hubs in China and an upcoming facility in Texas, the question arises—will this be the move that cements Paris Baguette’s dominance in the Halal bakery market?
With its Vision 2030 goal of reaching 12,000 stores worldwide, SPC Group’s latest venture may prove to be a milestone moment, not just for the company but for the broader landscape of Halal-certified food production worldwide.
