The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has unveiled its official alliance with Mumbai Indians for the 2025 cricket season, designating the Maldives as the team’s Official Tourist Destination Partner. This strategic partnership focuses on showcasing the Maldives as a premier travel destination to the Indian audience, with a goal to draw 200,000 Indian visitors in 2025.
The Maldives Marketing and Public Relations Corporation (MMPRC), operating under the Visit Maldives brand, has secured a groundbreaking partnership with Mumbai Indians, India’s most successful and valuable cricket team. This agreement designates Mumbai Indians as the Official Tourist Destination Partner for the 2025 cricket season.
This collaboration marks Visit Maldives’ inaugural venture of this kind in India, highlighting the crucial role of the Indian market in the Maldives’ tourism industry. As one of the top source markets, India plays a pivotal role in attracting visitors, and this partnership aims to boost the destination’s profile both in India and on the global stage. With cricket being a global sport followed by millions, this alliance presents a unique opportunity to engage a high-income demographic, potentially spurring significant growth in tourism.
With five Indian Premier League (IPL) titles under their belt, Mumbai Indians boast a dedicated and widespread fanbase. Through this partnership, Visit Maldives seeks to expand its footprint in India, with a target of attracting 200,000 Indian visitors by 2025. The initiative will include various promotional strategies such as digital campaigns, exclusive experiences, and live events, positioning the Maldives as the premier luxury travel destination.
Renowned for its untouched beaches, opulent resorts, and seamless connectivity to India, the Maldives remains a favorite destination for Indian travelers. This strategic collaboration is set to enhance the Maldives’ presence and appeal in the Indian market even further.
