SHANGHAI, March 20, 2025 / – The Appliance & Electronics World Expo 2025 (AWE2025) is set to take place from March 20 to 23, 2025, at the Shanghai New International Expo Centre. Under the theme “AI for All,” the event will bring together over 1,000 leading brands from the home appliance and consumer electronics industries, showcasing the latest AI-powered innovations, smart living solutions, and breakthrough technologies.
AWE2025: A Global Stage for Cutting-Edge Brands
AWE2025 will feature renowned global brands, including Bosch, Siemens, Fisher & Paykel, Panasonic, Samsung, Sony, LG, Gorenje, ASKO, Whirlpool, Hitachi, THOMSON, Honeywell, Laurastar, and Westinghouse. In addition, top Chinese companies and industry leaders such as Haier Smart Home, Hisense, TCL, RayNeo, Casarte, Changhong, Gree, San Yi Niao, Fotile, Robam, Vatti, Vanward, Macro, Aux, Aucma, Royalstar, Joyoung, Supor, Lexy, Ecovacs, Tineco, Dreame, and Roborock will also showcase their latest advancements.
Technology pioneers, including Huawei, BYD, HiSilicon, Unitree, Ezviz, and Shokz, will highlight AI ecosystem advancements. Throughout the event, participants will host over 100 product launches, unveiling flagship products and next-generation technologies.
Smart Living and Mobility: The Future of Integrated AI Ecosystems
As smart ecosystems evolve, the integration of home appliances, consumer electronics, energy solutions, health tech, and mobility has become increasingly seamless. AWE2025 will spotlight comprehensive smart living ecosystems, demonstrating how AI is reshaping daily life.
A key highlight of AWE2025 is the debut of new-energy vehicle (NEV) brand BYD, marking a deeper integration between automotive technology and smart home solutions. The “Mobile Home” section will feature popular NEV models from NIO, Li Auto, XPeng, Zeekr, and Great Wall Motor, showcasing future mobility solutions through real-life scenarios such as camping, home entertainment, and smart office setups.
The robotics industry will also be a focal point at AWE2025, with Unitree unveiling its advanced four-legged consumer robot alongside five other robotics companies as part of the “36Kr Future + Robotics” showcase.
AWE Shopping Festival: A Hybrid Retail Experience
In partnership with the China Household Electrical Appliances Association (CHEAA), the General Manager Office of China Media Group, and the Shanghai Pudong New Area Commerce Commission, AWE2025 will host the AWE Shopping Festival. This initiative allows visitors to experience new products firsthand and enjoy exclusive online shopping discounts through platforms such as JD.com, Tmall, Douyin, Suning.com, Xiaohongshu, Kuaishou, and Bilibili.
Expanding Global Reach and Cross-Border Collaborations
AWE2025 is strengthening its international presence by engaging with global business leaders, trade associations, and distributors. The event has invited the European and American Chamber of Commerce and Industry, Expo Promoter, and cross-border trade platforms, welcoming distributors and manufacturers from Japan, Vietnam, Thailand, Indonesia, and the Middle East.
Key business and networking events include:
🌍 China-ASEAN Home Appliance and Consumer Electronics Industry Top Channels Summit
🌍 AWE Overseas Buyers Sourcing Meeting – Connecting Chinese manufacturers with global markets
🌍 International Roundtable of Household Appliance Manufacturer Associations (IRHMA2025) – Bringing together industry leaders from around the world
Record-Breaking International Participation Expected
Executives from major multinational companies such as BSH, Panasonic, Samsung, and LG will attend AWE2025. Last year’s event, AWE2024, saw visitors from 79 countries and regions, contributing to a 36% year-on-year increase in international attendance—marking the third consecutive year of growth. With AWE’s expanding global influence, organizers anticipate an even larger international turnout in 2025.
Shaping the Future of AI-Powered Intelligent Living
As Chinese companies expand globally and industries become more interconnected, AWE2025 will host its flagship AWE Summits alongside other industry-leading events.
Driven by AI innovation and policy support, AWE2025 is set to provide deeper industry insights, more immersive experiences, and broader global engagement, paving the way for a new era of smart living and intelligent technology integration.
